For the FW22 campaign, adidas wanted to emphasize that hoodies, sweatshirts, and pants weren't just reserved for lounging at home . We shot models around the Pearl in downtown Portland and then worked on creating layouts for .com, email, and the adidas app.
Fleece is comfortable, casual, but stylish. I emphasized this by creating a design inspired by contact sheets that stayed connected to the city by using architectural textures for the background. The photography layout added a sense of relatability to the photoshoot while still showcasing the product in an eye catching manner.
Photoshoot art direction: Emily Tate and Ryan Schroeder / Copy: Zoe Ward / Graphic Design: Chris Barnes
Homepage Masthead
Kids Masthead
Men Masthead
Women Masthead
App Shop Banner
Men's App Detail Page
Women's App Detail Page
Campaign Launch Email
