ROLES & RESPONSIBILITIES:
Concept and Ideation • Client Presentation • Art Direction • Selects & Retouching Feedback • Production Design
COMFORT THAT FOLLOWS YOU
Adidas' fleece doesn't need to be stuck to your couch for your next tv binge - it's something you can wear out as a stylish statement piece that brings the comfort and warmth of home with you. That duality of streetwear and loungewear is what helped create this campaign for adidas' FW23 offering.
I presented this concept to our client that literally brought the comfort home outside with you. I then created the shotlist, planned out seven different outfits across men's women's, and kids, and then directed the shoot on a very hot summer day. Once the shoot was complete I picked out selects, delivered retouching notes, and created the production files for various online spaces.
Photographer: Seth McGinnis • Stylist: Amelia Johnson • HMU: Kimberly Briggs • Art Dept: Angela J. Smith
Men's App
Men's App
App Shop Banner
App Shop Banner
Women's App
Women's App

Masthead and teaser card crops.

IG Story and Snapchat layouts.

Meta Link Ad layouts.

Various display banner layouts

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