ROLES & RESPONSIBILITIES:
Concept and Ideation • Client Presentation • Art Direction • Selects & Retouching Feedback • Production Design
COMFORT THAT FOLLOWS YOU
Adidas' fleece doesn't need to be stuck to your couch for your next tv binge - it's something you can wear out as a stylish statement piece that brings the comfort and warmth of home with you. That duality of streetwear and loungewear is what helped create this campaign for adidas' FW23 offering.
I presented this concept to our client that literally brought the comfort home outside with you. I then created the shotlist, planned out seven different outfits across men's women's, and kids, and then directed the shoot on a very hot summer day. Once the shoot was complete I picked out selects, delivered retouching notes, and created the production files for various online spaces.
Photographer: Seth McGinnis • Stylist: Amelia Johnson • HMU: Kimberly Briggs • Art Dept: Angela J. Smith
Men's App
App Shop Banner
Women's App
Masthead and teaser card crops.
IG Story and Snapchat layouts.
Meta Link Ad layouts.
Various display banner layouts