ROLES & RESPONSIBILITIES:
Photo Shoot Assistance • Selects & Retouching • Retail Toolkit & Guidance • Production Design
BACK TO SCHOOL
adidas' FW25 campaign was all about the casual moments in school - hanging out in the hallway between class, sitting together in the bleachers, or moments of play during recess. I flew down to San Diego and spent a week assisting the team on the shoot before heading back and working on selects, retouching feedback, toolkits and guidance for external agencies, and production design for in-house deliverables.
Model Photographer: Jake Jones • Product Photographer: Ivana Cajina
KEY VISUALS
Various key visuals created within a retail guidance toolkit.
Back to School Blog
Back to School Desktop
Back to School Promotion
Athlete Desktop Masthead
Blog and Desktop mastheads for adidas.com
Mobile mastheads for adidas.com
Placements for the adidas app.