ROLES & RESPONSIBILITIES:
Assistant Art Direction • Wardrobe & Styling • Retouching Direction • Toolkit & Guidance • Motion Editing Direction
cushioning for every run
DICK'S Sporting Goods wanted to fill a content gap for their exclusive carries in Nike Running's new lineup of road running shoes while also creating an identity that helped consumers understand the differences between each shoe and the specific cushioning that they provide.
I helped direct a photo and video shoot with that goal in mind, alongside a full eCommerce refresh for Nike Running within DICK'S website. This project required styling and wardrobe for 21 looks across 6 models and 3 shoe franchises, two days of photo and video shoots for retail and digital, and two complete landing page redesigns.
Photographer: Courtney White • Videographer: Gordon Casey • Agency: The Program
Motion Direction
Motion created for retail and social channels. Responsibilities included videographer and editor direction, sound selection, and client feedback.
coming soon
Landing page refreshes on DICKS.com